Marketforce Perth launched an ambient campaign to promote the highly anticipated second season of Network Ten’s controversial comedy/drama series Californication.

Ideating can be addictive

It's just one of those days when I just can't help but come up with whacky ideas. I'm working on a campaign for the Pest Control of India (PCI). And trust me, one can do a lot with pests.Been totally hyper since morning and constantly having thoughts about applying to the top 20 agencies of the world.It's just the same old fear of seeing my CV languishing on the reception desks of one these plush agency offices in Lower Parel stopping me i think (oh yes, a little ideating in this department definitely needed).

But, yes, mostly going to pick up that reciever and ask, sorry, demand a copy test before being turned down. Hell, it ain't everyday that the world gets to see me in my element. Just imagine if i do get in to one of these biggies, I'm going to be loved , revered and who knows, may be even receive stalker emails. Ok going a bit too far, but do you see what I'm trying to express here...I love this high I feel after ideating, visualising, browsing One Show books, etc

Infact, not very long ago, I was contemplating a switch to journalism because ,honestly, will marketing products and services actually matter to me after 10 years?Don't have an answer to that but for now I've realised that maybe I should switch to a  better agency and not the occupation. I haven't really given this enough time, energy and thought to make that decision yet. Plus, switching sounds like a real pain in the neck proposition.